Instagram through the lens of the Diffusion Theory
Pioneers:
Instagram was launched in 2010 by two Stanford graduates, Kevin Systrom and Mike Krieger. The app was first called Burbn, which was inspired by Kevin Systrom's love for the drink. The platform gave users the opportunity to post check-ins with photos, which was not yet considered social posting.
Early Adopters: Users who were early adopters began to use the app at the time when it was released to the public in Apple's App Store in 2010. Instagram reached 25,000 users on its first day. The app mainly focused on images that had the option to add filters, comments and liking features. According to an article published by Post Builder App, Instagram hit 1 million users on December 12, 2010.
Late Majority: Instagram later transformed into a straightforward platform and service, with its main focus being on posts containing images and/or short 15-30-second videos. Instagram has become relatively similar to the app TikTok, especially with the addition of Instagram Reels in 2020. Users can now share and watch 15-second- 5 minute videos on Instagram. This is a great alternative for those who don't have Tik Tok, many Instagram users post their Tik Toks on Instagram Reels as well to help their content reach to a variety of audiences.
Laggards: According to Statista, only 2.6% of users are aged 65 and older. This is mainly due to the fact that both Instagram and Tik Tok are apps known to be used by younger generations, while Facebook is known to be used by the older generations since that is what they are used to. The only time I have seen older people to use Instagram is only for the purpose of following and commenting on their family member's posts, but they rarely ever post their own content.
Pros & Cons: Instagram has been proven to be a great tool to build brand awareness and provides many sponsorship opportunities. Additionally, a lot of customers rely on Instagram for product recommendations and there is even an opportunity to shop and find links to the creator's Amazon storefront. However, the app can get very disorganized when scrolling through your feed with the increase in the amount of ads that pop up instead of just being photos and videos.
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